ASX:AU1 · 10 May 2021

Change in substantial holding

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604 Page 1 of 3 15 July 2001

Form 604 Corporations Act 2001 Section 671B

Notice of change of interests of substantial holder

To Company Name/Scheme The Agency Group Australia Ltd (Company)

ACN/ARSN 118 913 232

1. Details of substantial holder (1)

Name John Kolenda

ACN/ARSN (if applicable) N/A

There was a change in the interests of the substantial holder on 28/01/2021 The previous notice was given to the company on 08/10/2019 The previous notice was dated 08/10/2019

2. Previous and present voting power

The total number of votes attached to all the voting shares in the company or voting interests in the scheme that the substantial holder or an associate (2) had a relevant interest (3) in when last required, and when now required, to give a substantial holding notice to the company or scheme, are as follows:

Class of securities (4) Previous notice Present notice Person’s votes Voting power (5) Person’s votes Voting power (5)

Ordinary Shares 24,749,544 8.34% 24,749,544 5.77%

3. Changes in relevant interests

Particulars of each change in, or change in the nature of, a relevant interest of the substantial holder or an associate in voting securities of the company or scheme, since the substantial holder was last required to give a substantial holding notice to the company or scheme are as follows:

Date of Person whose Nature of change (6) Consideration given Class and number Person’s votes change relevant interest in relation to of securities affected changed change (7) affected Daring Dilutionary Investments effect as a Nil Ordinary Shares 10,979,394 Pty Ltd direct result ORD of an issue of 01/10/2019 129,621,485 Ordinary Shares – reference to an Appendix 2A dated 02/02/2021 Daring Dilutionary Nil Ordinary 13,770,150 Investments effect as a Shares ORD Pty Ltd ATF direct result of 03/10/2019 Kolenda an issue of Family Trust 129,621,485 Ordinary Shares – reference to 604 Page 1 of 3 15 July 2001 an Appendix 2A dated 02/02/2021

4. Present relevant interests

Particulars of each relevant interest of the substantial holder in voting securities after the change are as follows:

Holder of Registered holder Person entitled to be Nature of relevant Class and number Person’s votes relevant of securities registered as holder interest (6) of securities interest (8) Power to John Daring Daring exercise voting Kolenda Investments Investments Pty rights attached to the 13,770,150 3.21% Pty Ltd ATF Ltd ATF Kolenda ORD Kolenda Family Trust securities and Family Trust power to dispose the securities John Daring Daring Power to 10,979,394 2.56% Kolenda Investments Investments Pty Exercise voting ORD Pty Ltd Ltd rights attached to the securities and power to dispose the securities

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5. Changes in association

The persons who have become associates (2) of, ceased to be associates of, or have changed the nature of their association (9) with, the substantial holder in relation to voting interests in the company or scheme are as follows:

Name and ACN/ARSN (if applicable) Nature of association

6. Addresses

The addresses of persons named in this form are as follows:

Name Address Daring Investments Pty Level 24, 52 Martin Place Sydney NSW 2000 Ltd Daring Investments Pty Ltd ATF Kolenda Family Level 24, 52 Martin Place Sydney NSW 2000 604 Page 3 of 3 15 July 2001 Trust

Signature print name John Kolenda capacity Beneficial Owner

sign here 28/04/2021 date

DIRECTIONS

(1) If there are a number of substantial holders with similar or related relevant interests (eg. a corporation and its related corporations, or the manager and trustee of an equity trust), the names could be included in an annexure to the form. If the relevant interests of a group of persons are essentially similar, they may be referred to throughout the form as a specifically named group if the membership of each group, with the names and addresses of members is clearly set out in paragraph 6 of the form.

(2) See the definition of “associate” in section 9 of the Corporations Act 2001.

(3) See the definition of “relevant interest” in sections 608 and 671B(7) of the Corporations Act 2001.

(4) The voting shares of a company constitute one class unless divided into separate classes.

(5) The person’s votes divided by the total votes in the body corporate or scheme multiplied by 100.

(6) Include details of: (a) any relevant agreement or other circumstances because of which the change in relevant interest occurred. If subsection 671B(4) applies, a copy of any document setting out the terms of any relevant agreement, and a statement by the person giving full and accurate details of any contract, scheme or arrangement, must accompany this form, together with a written statement certifying this

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contract, scheme or arrangement; and (b) any qualification of the power of a person to exercise, control the exercise of, or influence the exercise of, the voting powers or disposal of the securities to which the relevant interest relates (indicating clearly the particular securities to which the qualification applies). See the definition of “relevant agreement” in section 9 of the Corporations Act 2001.

(7) Details of the consideration must include any and all benefits, money and other, that any person from whom a relevant interest was acquired has, or may, become entitled to receive in relation to that acquisition. Details must be included even if the benefit is conditional on the happening or not of a contingency. Details must be included of any benefit paid on behalf of the substantial holder or its associate in relation to the acquisitions, even if they are not paid directly to the person from whom the relevant interest was acquired.

(8) If the substantial holder is unable to determine the identity of the person (eg. if the relevant interest arises because of an option) write “unknown”.

(9) Give details, if appropriate, of the present association and any change in that association since the last substantial holding notice.